The popular ASDA Baby and Toddler Event is running from 27th August to 16th September.
This Summer, ASDA are aiming to raise £100,000 for Tommy's and you can help support this fantastic cause by stocking up on all of your baby essentials from your local store during this time. Throughout the event, leading brands such as Huggies, Pampers and Cow & Gate will be giving a donation to Tommy's on selected products to help ASDA reach their £100,000 target and to help fund the charity's vital research into stillbirth, premature birth and miscarriage.
None of Tommy's work would be possible without the support of the public and partners like ASDA. So far ASDA's contribution to Tommy's has enabled:
* Funding of Tommy's freephone PregnancyLine - a freephone phone line, staffed midwives that anyone can ring for support or advice following a pregnancy complication or loss. The line is open Monday-Friday, 9am-5pm and their midwives can be called on 0800 0147 800.
* The charity's new 'Having a Premature Baby' guide - an essential book for anyone who has had, or is at risk of, having a premature baby. (This proved invaluable to me when Riley was born unexpectedly at 30 weeks gestation).
By supporting the ASDA Baby and Toddler Event this Summer, YOU can help Tommy's continue their vital research to ensure that more babies are born healthy and offer the continued support that families so desperately need after the loss of a baby. You can support other mums and dads across the UK to have a healthy baby.
Many of you will already know that my son Riley was born 10 weeks prematurely in November 2011 weighing 2lb 13oz. I will never know why, but what i do know and what i firmly believe, is that my son wouldn't be here today if it weren't for the 'angels' working in NICU/SCBU units up and down the country and the vital work and research carried out by charities like Tommy's and Bliss. There were moments in those first few days where i felt lost, overwhelmed, confused and completely out of my depth BUT it was thanks to well trained staff and publications provided by Tommy's and Bliss that i managed to get a sense of it all and adjust to life with a premature baby.
Medical advances and developments in technology mean that the majority of babies born extremely sick or premature these days DO have a fighting chance but this isn't always the case and some parents never get to bring their babies home. Premature birth is on the rise and there is still so much more that needs to be done.
This is why the work of Tommy's is so vital and important. Please support them by purchasing your baby essentials from your local ASDA during their Baby and Toddler Event.
Tommy's and Britmums are running a #WHENIGROWUP linky this week - this is an opportunity for bloggers to link up with posts about what they wanted to be when they grew up, what their children say they want to be or you can just submit photos of your children expressing what they want to be when they grow up!
So what does Riley want to be when he grows up?
I hope when he grows up he has the strength and courage to follow his dreams and make his own choices in life, and as his mummy i will always support him in whatever way i can, BUT above all, i hope he continues to grow up happy and healthy.